The Bottom Line
Pros
- Surveys liberal e-activism over the past seven years, from the point of view of a netroots leader.
- Includes an interesting, if brief, overview of how Markos Moulitsas Zúniga created DailyKos.
- A must-read for any and all DailyKos addicts.
Cons
- Contrary to subtitle, actually contains almost no useful information on how to effect change.
- Voice is very impersonal. You don't feel like you know Kos much better after you've finished.
- The book is not organized very well.
- Zúniga doesn't sound like a radical.
Description
- New York: Celebra/Penguin, 2008. $23.95. ISBN 978-0-451-22519-1. 288 pages.
- The DailyKos founder explains his philosophy of e-activism.
- Written as a modern-day counterpart to Saul Alinsky's Rules for Radicals.
Guide Review - Markos Moulitsas Zúniga, Taking on the System (2008)
Zúniga set a high bar when he intentionally patterned Taking on the System after Alinsky's classic and, as often happens when people set a high bar, he didn't jump it.
The most important difference between Taking on the System and Rules for Radicals is that the latter actually tells you how to do community organizing. Kos' book is more of a ramble. He tells you about nearly every major e-activism issue he's been involved in over the past seven years, providing examples of various types of activism along the way, but he doesn't tell you what you, personally, can do to become the next Kos. He seems much more interested in making the reader feel like part of a movement--whether the reader is ready to commit or not. By the time I finished chapter five (on the dangers of "Feeding the Backlash" by criticizing liberal allies), I felt better about not sending my dog to obedience school.
This is not to say that Kos is a bad writer. Kos is an excellent writer--with, I hope, many decades of work ahead of him--and when he's really ready to take on his own version of Rules for Radicals, I'm sure it'll be worth reading.
Unfortunately, this ain't it.

